Slogans as an integral part of educational discourse: Two examples

Slogans in education have been the subject of critical analysis – at least context philosophy for more than half a century. Some these slogans are no longer relevant or frequently used, while their analyses and explanations still an appropriate theoretical basis understanding new educational slogans. One findings given by French philosopher Reboul that holds true is almost always try to conceal themselves discourse, is, present not as but something else: principles, evidence, factual rational obviousness. They mostly words expressions with ambiguous meaning. Although they can contain informative element, abressence inform explain rather persuade make us act specific way. Usually, serve cause different theories. Yet do so way, hidden goal function discourse legitimise disqualify certain doctrine practice. The effective persuasive this regard, greater danger will increasingly replace thinking. only way determine our thinking think about slogans, take them incentive substitute it. In article, after very brief review mention some well-known education, elements two less known interlinked contemporary (‘We university’ ‘The university enterprise, knowledge commodity’) related critique influential neoliberal ideology higher given.